The C-band was extremely large in design, placed in the compound as it was too large to be placed elsewhere. Not only this, it was too expensive to acquire. As time went by, companies started developing the technology to build, and thus prices began to drop. This was in the 1980s which were a period in which television viewers will make a one-time investment.
During this period cable companies realized that there is a consumer market for them and therefore took the advantage to begin the encryption of the signal for those that did not pay them for the service. In the year 1984, the United States Congress passed the Cable Act thus empowering the Cable companies to encrypt their transmission which will compel viewers to pay for the service should they have an interest in it. It thus simply means that you cannot have access to viewing the programs on any cable channel unless you pay for a subscription to the cable companies.
As time progresses, the encryption became susceptible to cracking and thus cable companies resulted in the use of digital transmission. This is very difficult to crack. It was in March 1996 that Dish Network started their satellite TV programming and also Direct TV. These two organizations later found themselves competing with other cable television providers.
In all of these, the indisputable fact is that the face of television programming has changed since in the 1970s, 80s, 90s and in the 2000s. Worthy of note in the change is the equipment. The C-band is no longer an eyesore in the yard. Should you need more information on Satellite?